In the following article we introduce you to one of our allied members. Wetouring joined GTRA in 2020 leading the sales & marketing representation in the Spanish & LATAM markets. A company with a young and entrepreneurial character. With a lot of passion for exotic destinations, especially in the Asian continent and highly qualified specialization in DMC representation. We invite you to learn more about Wetouring, the services they offer and the advantages you can get with them.
DMC representation for Spanish & LATAM markets
Who I am? Short introduction about the Founder and General Manager
My name is Albert Sanchez, CEO of Wetouring. For the last 10 years I have been working with and for DMC inbound operators mainly in the Asian continent. I have experience in having worked directly in destination, specifically Thailand where I lived for 7 years. I have had the opportunity to work in different departments within the inbound (customer service, operations, reservations, commercial and sales) giving me a comprehensive knowledge of its operation.
How it started everything?
I had been living in Thailand for more than 7 years and where I was working for 3 local DMC – inbound tour operators. Until the moment came when I decided to return to Spain and I proposed to the DMC (with whom we still collaborate today) to continue working without changing my tasks and responsibilities. By then is when I founded Wetouring, on February 1st, 2020. At first it was a formality to be able to continue collaborating and that at the administrative level it was not an impediment. Right after the pandemic broke out and that is when I started to think about collaborating with other DMC’s and developing the representation to new destinations.
Currently we represent 5 DMC’s and more than 20 exotic destinations.
Who we are?
In general terms, Wetouring is a travel sales representation company focused on DMCs (Destination Management Companies) that are interested in developing the Spanish-speaking market (Spain & LATAM). However, we consider ourselves something more (and different) than a standard representation company. Our approach is comprehensive and personalized, offering an added value in the services we provide to travel agents.
Our main purpose is to facilitate and enhance the connection between our DMC partners and travel agencies or tour operators. We become part of the DMC team, we are directly involved in all the processes of booking, sales, customer service and to tailor made the product we offer.
Knowing and experience the destinations first person, having solid experience working within the DMCs and having lived with the respective cultures allows us to act as a bridge to streamline understanding (culturally and linguistically) in between.
What services does Wetouring offers?
We offer a personalized service for both sides; our DMC partners and our clients, the travel agents. The main ones are summarized as follows:
- Sales and Marketing representation for DMC.
- Market Intelligence. Knowledge of cultural aspects, requirements and trends to adapt the product to the needs of the market.
- Regular visits to travel agencies for product updates, share destination news, promotions and sales support. Daily contact via phone, email, whatsapp and videoconference if needed.
- Attending travel agencies in any new request and reservation for the destinations we represent.
- Support in travel itinerary design and the booking process, before, during and after the trip.
- Exhaustive follow-up of new requests, we ensure that travel agents receive a response within 24-48 hours and we make sure that they get full support to convert the booking.
- Comprehensive and personalized attention.
- Training and presentations of destinations, product, travel itineraries.
- Periodic sales reports.
- Participation in the most important tourism fairs for the Spanish-speaking market.
- Organization of training sessions for groups of agencies with the participation of one or several DMC’s.
- Monthly newsletter. Social networks, mainly LinkedIn where we tend to be very active and have more than 4k followers.
- Organizing FAM trips so that travel agents have the opportunity to get to know the destination and its operations in first person.
We using a personalized email address for each DMC getting 100% involved in their operations.
What advantage do we offer?
Proximity. We are close to our clients with flexibility and availability to adapt to different time zones.
Sociocultural understanding – we speak the same language. Undoubtedly facilitates understanding and provides greater confidence.
Knowledge. We know the market, but also the product we offer first hand.
Centralization. Main contact point that offers the connection of several DMCs and destinations. A travel agent does not have to contact several people, Wetouring make it easier and faster.
No commissions or added costs. We are transparent. No comissions are added. The price received by the travel agency is the same as if you contacted the DMC directly.
Immediate and efficient attention. If there is one thing that characterizes us, it is that we always try to speed up the response. In an increasingly competitive industry with more booking and information channels, it is essential to keep time of response as min as possible. Fast responses, but also with the utmost clarity and efficiency.
What are our values?
- Passionate about designing travel experiences. Wetouring’s values are born from the passion we have for traveling, discovering and exploring new worlds.
- Seriousness and efficiency.
- Better quality than quantity. Customer satisfaction is our main priority.
- Transparency, because it is the best ally to create trust-worthy relationships with our clients.
- Humility, above all.
- Promoters of sustainable travel with the environment, wellfare protection and human rights.
- Search for a mutual benefit win-win.
What is the company’s growth and expansion strategy?
Our growth is linked to our customers sales revenue. For this reason, we are very committed to exceeding the KPI’s we set at the beginning of the year. Before growing in quantity by adding more DMCs and destinations, we prioritize quality service. We prefer to grow solidly and slowly in order to establish a commercial relationship with our partners that will be fruitful in the long term. We are not looking for quick and aggressive sales, but rather for a stable and long-lasting profit in a cost-effective strategy.
What is the company’s approach to customer service and satisfaction?
Empathies: we are moved by the concerns and needs of our customers. We pay maximum attention to their concerns in order to provide the ideal travel experience. We always try to be as fair and transparent as possible.
Personalization: We tailor solutions to your specific needs and preferences to create a positive and memorable experience for our client.
Continuous improvement & learning: We continually strive to improve our services. We follow up on customer feedback and satisfaction, update the product by searching for the best suppliers at the destination and try to offer the latest innovations according to market trends.
In short, what is the major mid-term goals for the next 3-5 years?
To position ourselves as one of the leading Sales representation companies for within the Spanish-speaking market and to continue strengthening the relationship with our clients. In addition to continue expanding our representation to other exotic destinations mainly within the Asian continent.
If you want to know more about Wetouring or you are interested in requesting a quote on their representation services, we invite you to contact them.
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