Global Travel Representation Alliance (GTRA) is a worldwide association of renowned, reliable and independent travel sales & marketing companies.  We pride ourselves on being professional, knowledgeable and easy to work with. All members have long-standing relationships with key decision makers at tour operators, cruise companies, concierge services, airlines, travel agencies, tourist boards and within the media world.

The source markets that GTRA members sell from may be quite different, but our philosophy is very much the same. We all believe in hard work, strong communication and ultimately in delivering positive results.

As business associates, we regularly exchange our market knowledge, past experiences and success stories. All clients represented by GTRA members are carefully researched and vetted before partnering. As expected, the products promoted must be reviewed before we actively promote within our dedicated region of responsibility.

The GTRA working ethos is based on the following core elements:

  • Working together to set the highest standards in travel representation
  • Aiming to create strong brand awareness and most importantly, increase financial return
  • Believing in responsible tourism by supporting local communities and helping to protect the environment
  • Working with passion and integrity
  • Delivering positive results


We really know what we’re talking about. As standard practice, we focus on products that we’ve experienced, and destinations we’ve personally visited and taken time to understand. Based on this philosophy, we carefully hand pick our clients and only work with those who we feel meet our high standards.







“Select Representation have a deserved reputation for delivering a great commercial return for their clients. They achieve this with a consistent level of professionalism and genuine like ability. They are a pleasure to work with.”

Chris Lee - Head of Marketing, UK and Ireland, Tourism Authority of Thailand

“Joe from Delivering America, is a complete professional with many years of senior experience in hospitality sales & marketing in Asia-Pacific and North America.”

Mark Simmons – Senior Regional Director Indonesia, Vietnam & Malaysia at Swiss-Belhotel International

“Joe from Delivering America is highly respected in the hospitality & airline industry and his knowledge and contacts throughout Asia and the US are extensive in the upmarket luxury leisure segment. His work ethic is impeccable and I often turn to him for advice as he is a great business mentor.”

Margi Jansma – Managing Director, Luxury Travel Management
“Complete Travel Marketing have been an integral part of the growth of Centara Hotels & Resort over the last 11 years, and have helped build and establish our brand and our business to the Australian and New Zealand markets. Their knowledge of the market, contacts, strong relationships and ability to communicate effectively, consistently and efficiently across their sales region has been second to none.”
Paul Wilson - VP Sales, Centara Hotels & Resorts


Keep up to date with the latest news and information from our GTRA members around the world….